A proud product of the Midwest, Mindy brings a decade of experience in performance marketing, backed by certifications in Google Ads and Google Analytics. Her expertise lies in decoding consumer behavior and navigating the ever-evolving world of online advertising with precision and creativity.

In 2020, she identified a growing need for social-first video content and made the pivot to become a full-time digital creator. Since then, she has carved out a niche in producing compelling, short-form video content with a user-generated feel—content that captures attention and drives real results.

Mindy has partnered with a wide range of brands including Nutrisystem, Bambu Earth, Angela Caglia Skincare, and Upside App, creating high-performing videos that resonate with audiences and deliver measurable ROI.

Her strength lies in the rare blend of creative intuition and data-driven strategy. She leverages analytics and performance insights to craft videos that not only stop the scroll but also drive conversions. Mindy’s deep understanding of digital trends, paired with her adaptability, keeps her—and her clients—at the cutting edge of content strategy.

With a proven track record, a passion for innovation, and an eye for what performs, Mindy is a powerful partner for brands looking to elevate their presence through impactful, social-first video content.